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Is Google AI search about to kill websites?

Google AI search, also known as Search Generative Experience (SGE), is a new way to interact with Google Search that leverages the power of artificial intelligence. Here’s a breakdown:

What Google AI search does

Google AI search provides AI-powered summaries of search topics, potentially even before you click on any websites. It also allows you to ask follow-up questions directly within the search results page, prompting SGE for more information. Google AI search aims to give you a deeper understanding of a topic without needing to visit multiple websites.

How Google AI search works

Google’s generative AI model, called Gemini, analyses information from the web to create these summaries and answer your follow-up questions. Google AI search or SGE is still under development, and access is gradually being rolled out.

Should website owners be worried about Google AI search?

Traditionally, people relied on clicking through websites to find information, generating traffic for those sites. With SGE, some information might be presented directly, potentially reducing website visits.

However, there are also reasons to be optimistic, in-depth information and unique perspectives will likely still draw users to sources, SGE can’t replace the value of well-structured, informative websites and Google emphasises that SGE will credit websites used in its summaries.

Overall, SGE represents a shift in search, but it’s likely to be complementary to websites rather than a complete replacement. Focus on creating high-quality content that offers unique value, and you should still thrive in the new search landscape.

Can users opt out of Google AI search?

Google’s Search Generative Experience (SGE) is a bit tricky in terms of opting out. Here’s the current situation:

Previously Opt-in: Before March 2024, SGE functioned as an opt-in feature through Google Labs. Users had control over whether they wanted to see AI-generated summaries.

Limited Opt-out Now: Google is currently running experiments where they show AI summaries (called “AI Overviews”) to a small subset of users in the US and UK, even if they haven’t opted in. This is to gather feedback from a wider audience. For users in this experiment, there’s no built-in way to disable AI Overviews.

There’s hope for future control though. Google acknowledges some users might prefer the traditional search experience. While there isn’t a confirmed timeline, it’s likely they’ll re-introduce a way to opt-out of AI Overviews once the experiment is complete.

What should website owners do next, according to Google

The rise of Google AI search can be daunting for website owners. Here are some ways to ensure your website stays relevant in this evolving search landscape:

High-quality, unique content

Focus on creating informative, well-written content that offers a unique perspective. AI might be good at summarising facts, but it can’t compete with original analysis, insightful commentary, or engaging storytelling. Establish yourself as a thought leader in your niche.

Structured for search engines

While AI might be changing search, traditional SEO (Search Engine Optimisation) practices are still important. Ensure your website is mobile-friendly, has clear page titles and meta descriptions, and uses relevant keywords throughout the content. This helps Google understand your website and deliver it for appropriate searches.

Optimise for user experience

Don’t just cater to search engines. Prioritise user experience by making your website easy to navigate, visually appealing, and fast loading. People should find what they’re looking for quickly and enjoy the time they spend on your site.

Build expertise and authority

Back up your content with evidence from credible sources and showcase your expertise in the field. Build relationships with other authorities in your niche and consider guest blogging or collaborations to strengthen your website’s reputation.

Go beyond text

Text content is still king, but multimedia can enhance user engagement and search ranking. Incorporate high-quality images, videos, or infographics to break up text and provide a richer user experience.

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Focus on local SEO (if applicable)

If your business is location-based, optimise your website for local searches. Claim your Google My Business listing, ensure your NAP (Name, Address, Phone number) is consistent across the web, and get listed in relevant local directories.

Stay updated

The search landscape is constantly evolving. Keep up-to-date with the latest SEO trends and adapt your strategies accordingly. There are many resources available online and through SEO communities.

By focussing on these aspects, you can ensure your website remains a valuable resource for users, even with the advancements of Google AI search. Remember, AI can’t replace well-structured, informative websites that provide a superior user experience.

The future of search is undeniably intertwined with AI. While Google AI search might raise concerns about website visibility, prioritising high-quality content and user experience will future-proof your online presence. Now, if you’re still curious about exploring search with AI integration, there are alternatives! Browsers like Opera GX offer built-in AI features that can enhance your search experience.

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This feature allows users to manage and limit the browser’s CPU and RAM usage, ensuring that the browser doesn’t interfere with gaming performance or other system-intensive tasks.

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Built-in Twitch integration makes it easier for users to stay connected with their favourite streams and gaming content without needing to open a separate app or tab.

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This feature provides users with a customisable dashboard that offers the latest gaming news, deals, and release calendars, ensuring that they stay updated with minimal effort.

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Similar to Twitch, Opera GX has built-in Discord integration, allowing users to communicate and coordinate with their gaming communities seamlessly.

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The browser offers extensive customisation options, enabling users to personalise their browsing experience with various themes, colours, and sound effects.

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Opera GX includes built-in ad and tracker blockers to enhance privacy and browsing speed.

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This feature allows users to watch videos in a floating window while continuing to browse other sites, which is perfect for multitasking.

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Opera GX provides a free, built-in VPN service, adding an extra layer of security and privacy for users.

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This feature integrates popular music streaming services like Spotify, Apple Music, and YouTube Music directly into the browser, allowing users to control their music without leaving their current tab.

By incorporating these innovative features, Opera GX stands out as a powerful alternative for those looking to enhance their search and browsing experience with advanced AI integration. So, keep creating valuable content, optimise for both search engines and users and embrace the exciting possibilities of AI search on your terms with browsers like Opera GX.

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