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How to get discovered by recruiters on LinkedIn

LinkedIn is the world’s largest professional network, boasting over 2 billion users globally. With so many people vying for attention on the platform, standing out can feel daunting. However, recruiters actively use LinkedIn to find the perfect candidates for their roles, often paying premium fees for access to advanced tools. If you’re looking to get discovered by recruiters, there are proven strategies that can help you rise above the noise—even as LinkedIn’s algorithm continues to evolve.

10 Proven tips to get discovered by recruiters on LinkedIn

1. Understand the algorithm

Two years ago, LinkedIn changed its algorithm to prioritise engaging, relevant content over static profiles. This shift means your activity on the platform matters more than ever. While having a polished profile is essential, the real magic lies in what you post, share, and engage with.

Key takeaways about the algorithm:

It rewards consistency. Posting regularly—ideally once a day—helps keep you visible.
Engagement is prioritised. Posts that spark comments and shares are more likely to reach a wider audience.
Relevance matters. Tailor your posts to your industry, interests, and target audience.

2. Optimise your profile for credibility

Although posts now matter more than profiles, a strong profile remains the foundation of your LinkedIn presence. Here are a few tips to ensure your profile supports your overall strategy:

Professional photo: Use a high-quality, approachable headshot.

Headline: Make it clear and impactful, showcasing your current role or career aspirations.

About section: Write a compelling summary highlighting your skills, achievements, and goals.

Experience: Keep it up to date and include measurable results wherever possible.

Skills and endorsements: Add relevant skills and request endorsements from colleagues or peers.

Remember, recruiters need to know that your profile is real and active. An incomplete or outdated profile can be a red flag.

3. Post regularly to stay top of mind

One of the most effective ways to get noticed on LinkedIn is by posting at least once a day. Daily posts signal to both the algorithm and recruiters that you are active and engaged.

Content ideas: Share industry news, insights from your work, personal achievements, or professional challenges and how you’ve overcome them.

Visuals: Posts with images, videos, or documents tend to perform better.

Calls to action: Encourage your network to engage by asking thought-provoking questions or inviting feedback.

Consistency is key. Even if your posts don’t go viral, regular activity increases your visibility over time.

4. Follow thought leaders in your field

Identify and follow key influencers in your industry. Thought leaders often share valuable insights and foster meaningful conversations. Engaging with their content can help you:

Stay informed about industry trends.
Increase your visibility by leaving thoughtful comments.
Build connections with other professionals in your field.

When you comment on a post, avoid generic responses like “Great post!” Instead, add value by sharing your perspective or asking insightful questions.

5. Engage constructively in conversations

Recruiters pay attention to how you interact with others on LinkedIn. Constructive engagement not only boosts your visibility but also demonstrates your expertise and communication skills.

Commenting: Respond to posts with meaningful input. For example, if someone shares an article on emerging trends, you could discuss how those trends are impacting your work.

Sharing: When you share content, add your own take to personalise it.

Reactions: Use reactions like “Celebrate” or “Insightful” strategically to show support for posts relevant to your field.

6. Follow target companies

If you have specific companies in mind, make sure to follow them on LinkedIn. By doing so, you’ll:

Stay updated on their latest news, job postings, and industry developments.
Gain insights into their culture and values.
Have opportunities to engage with their posts, which can put you on their radar.

In addition, look for employees of these companies who are active on LinkedIn and engage with their posts. Building connections within your target companies can give you an edge.

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7. Showcase your authenticity

Recruiters are more likely to approach candidates whose profiles and activity seem genuine. Here’s how to maintain authenticity:

Be yourself: Share your unique experiences, challenges, and achievements.

Engage honestly: Avoid spamming or leaving insincere comments.

Be transparent: Clearly communicate your career goals and what you’re looking for.

Authenticity fosters trust, which is essential for building relationships with recruiters.

8. Leverage keywords in your profile and posts

Recruiters use keyword searches to find candidates. To increase your chances of appearing in their search results:

Incorporate industry keywords: Add relevant keywords to your headline, summary, experience, and skills sections.

Use keywords in posts: When sharing content, weave in terms that are common in your field.

Stay updated: As trends and jargon evolve, update your profile and posts to reflect current terminology.

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9. Build a network that reflects your goals

Having a robust network increases your chances of being discovered. Focus on quality over quantity by:

Connecting with professionals in your industry.
Joining relevant LinkedIn groups.
Engaging with alumni from your school or former colleagues.

A strong network not only boosts your visibility but also increases the likelihood of mutual connections with recruiters.

10. Track and measure your progress

Lastly, use LinkedIn’s analytics tools to monitor your activity and measure your impact. Metrics to pay attention to include:

Profile views: A rise in views often signals increased interest.

Post engagement: Track likes, comments, and shares to see which types of content resonate most.

Search appearances: Check how often your profile appears in searches and adjust your keywords if needed.

By analysing these metrics, you can refine your strategy and focus on what works best for you.

Getting discovered by recruiters on LinkedIn requires a combination of consistency, engagement, and authenticity. While the platform’s algorithm now favors active participation over static profiles, your profile still serves as an essential foundation. By posting daily, engaging constructively, and building a targeted network, you can increase your visibility and make it easier for recruiters to find you.

Remember, LinkedIn isn’t just a digital resume; it’s a dynamic space for building relationships and showcasing your expertise. With the right strategy, you can turn LinkedIn into a powerful tool for advancing your career.

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