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Native Ads vs Banner Ads: is it time for banner ads to back off?
It's a well-known fact that every individual comes with their own personal perception regardless the concerned matter. And the awareness on native and banner ad is not an exceptional case here. While most users find native ads best, few are still stuck with the banners. But, if we go with the flow then it's certainly clear that native advertisement is all set to assassinate the banner-ones completely.
Before proceeding further, it's important that we know what these native and banner are that we are talking about?
Native advertisement provide hosting platform's look and feel to the users. It's not just an advertisement but a content-based ladder that has capacity to engage the users and then land them to the related informational content on any Facebook page or their website or portal.
While on the contrary, banners are criticized but dominant online advertising method. If we go with the definition given by internet marketing then it says, "Banner ads are those rectangular boxes, usually horizontal on the page that contain advertising material."
(image: <a href="https://search.aol.com/aol/https:5C/static.pexels.com5C/62445C/5C/photos5C/designer-board-typo-word-large.jpg)So, why native ads are said to be better than banners?
Native ads are not only more informational but also break through "banners blindness" because the users here can process the act by interacting with the content. It can be said that native ads are just opposite of those display advertisement that pops up in a web page or mobile app.
Native advertising creates interest in users and makes their experience valuable. It's a platform of entertainment, information and interaction. In this time of globalization, content marketing is on its top in the list of promoting an ad and hence native advertisement too are focusing more on content now-a-days. It creates awesome content which leads the consumers to talk and interacts that ultimately carries them towards the sales funnel. And of course, at the end of the day, it's only the sales that matters. The purchase intent is seemed to be so much more for native advertisement which definitely is a win-win factor.
It has been recorded in a worldwide survey that native advertisement attracts the users or consumers 54% more time than the banners. As far as the sharing is concerned, then again users agree to it that they would share a native advertisement rather than a banner one. Indeed, the data says that sharing of native advertisement seems to be 32% more than the banners.
But, is that mean display advertisement are completely out of the picture?
In this digital era, display ads are facing quite a non-appealing time. As users today are not satisfied only with the online impressions or brand recognition that is being provided to them. We have reached to the stage where online ads are needed to break through "Ad blindness" to reach their target audience and native advertisements are surely delivering that. Well again, it doesn't say that banner ads have completely fallen off the list. Publishers look for money and will always do and as long as they are getting it from banners, it just can't get out of the picture.
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