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COUNTRY ECOMMERCE OFFICER UNICOMER (TRINIDAD) LTD

COUNTRY ECOMMERCE OFFICER UNICOMER (TRINIDAD) LTD

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DESCRIPTION

To achieve the respective country ecommerce sales targets, driving traffic and improving conversion on the site, through the execution of agreed marketing strategy and promotional initiatives

 

COUNTRY ECOMMERCE OFFICER – REGIONAL MARKETING

To achieve the respective country ecommerce sales targets, driving traffic and improving conversion on the site, through the execution of agreed marketing strategy and promotional initiatives

PRINCIPAL ACCOUNTABILITES:
•Develops strategies and site plans to grow the sales, margin and gross profit of e-commerce products
•Ensures web content is consistent with marketing plans, customer expectations and supports the conversion targets of the business
•Implements a customer acquisition and retention program that will maximize traffic to the site
•Monitors e-commerce traffic (e.g. visits page views etc.) and sales performance throughout the whole website and amend where necessary to increase sales
•Reviews regularly customers’ journey through the site recommending adjustments and Identifying new profitable opportunities and routes to consumers
•Monitors, reports and analyses monthly accounts to ensure all costs are controlled to budget levels
•Analyzes customer demographics and purchasing behaviour to monitor trends and future sales growth
•Reviews regularly competitive websites in terms of product range, marketing initiatives, and functionality and customer offerings (delivery costs/lead-times, packaging etc.)
•Performs any other related duties that may be assigned to you by the any member of your management team or management line

QUALIFICATIONS/EDUCATION AND EXPERIENCE:
•Degree in Business Management or any or related field
•Minimum Two (2) years’ experience in the retail industry with digital expertise

KNOWLEDGE, SKILLS AND ABILITIES:
•Understanding of web usability & accessibility best practice, as well as online methods of acquisition
•Excellent verbal and written communications
•Proven experience in planning, organization, and development
•Ability to analyze problems and develop systematic approach to resolve them
•Knowledge of industry standards and requirements e.g. technical limitations, functionality, speed, download, video streaming etc.
•Possess commitment to excellent customer service skills
•Highest level of professional and personal integrity

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