Harnessing Singapore’s strategic location for financial success.

How Singapore’s strategic location strengthens its financial sector

Singapore’s rise as a global financial hub is no accident. Its strategic location, nestled between major trade routes in Asia, has played a pivotal role in the country’s economic success. Singapore’s financial sector thrives on its ability to serve as a gateway between East and West, connecting businesses from Europe, the Americas, and Asia-Pacific. For businesses, where you’re located can be the difference between success and mediocrity. Singapore is the ideal case study for why a strategic location matters.

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Why location matters in business

In business, location is not just about where your office sits—it’s about access to markets, talent, infrastructure, and opportunities. Singapore’s position in the heart of Southeast Asia offers direct access to the world’s fastest-growing economies. Businesses located here benefit from strong international connectivity, a favourable time zone that overlaps with major financial markets, and a well-established infrastructure that supports growth.

For digital nomads and professionals who thrive in a flexible, mobile work environment, choosing the right location is essential. Enter Ascott Star Rewards (ASR), a loyalty programme that provides travellers with access to top-tier serviced apartments and hotels globally. For a business traveller, ASR is the best decision, allowing access to world-class facilities in prime locations across Singapore. By leveraging ASR, you get the benefits of staying in locations designed to support business success.

Singapore’s strategic location: Key factors supporting its financial sector

1. Proximity to major economies

Singapore is a short flight away from China, India, Japan, and Australia, giving businesses unparalleled access to billions of consumers and businesses.

2. Efficient trade and shipping routes

Sitting along key shipping routes, Singapore plays a crucial role in global trade, making it an ideal location for companies engaged in finance, shipping, and trade financing.

3. Global connectivity

Singapore’s Changi Airport, one of the best in the world, offers direct flights to over 400 cities worldwide, ensuring that businesses can stay globally connected.

4. Stable regulatory environment

The city-state’s transparent legal system and sound financial regulations attract multinational corporations and startups alike.

5. Time zone advantage

Singapore’s time zone allows businesses to conduct operations with both the Eastern and Western hemispheres within the same working day.

For these reasons, Singapore’s location isn’t just convenient—it’s strategic. Now let’s explore how digital nomads, business travelers, and expatriates can leverage this prime location to achieve business success.

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Best business decision: ASR for the digital nomad

For the travelling entrepreneur or digital nomad, access to flexible, well-appointed accommodations is key. With ASR, business travellers have a range of accommodations to choose from, with properties strategically placed across Singapore. Below, we highlight five prime ASR locations, each offering varying price points and amenities, to suit any business need.

1. Ascott Orchard Singapore

Price point: High-end

Location: Orchard Road

Amenities:

Fully furnished, luxury serviced apartments
High-speed internet
Business centre
Meeting rooms and lounges
On-site gym and pool

Why it’s ideal: Ascott Orchard is ideal for those who need to stay connected to the city’s bustling financial and shopping districts. It offers seamless access to office towers and business centres while providing upscale comforts.

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2. Citadines Raffles Place Singapore

Price point: Mid-range

Location: Raffles Place

Amenities:

Rooftop pool and fitness center
Workspaces in each unit
High-speed Wi-Fi
Located in Singapore’s central business district (CBD)

Why it’s ideal: Located right in the heart of the CBD, this is perfect for professionals who need quick access to the financial sector. You’ll find top banking institutions and multinational corporations just a stone’s throw away.

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3. Somerset Bencoolen Singapore

Price point: Mid-range

Location: Bencoolen Street

Amenities:

Fully furnished serviced apartments
High-speed internet
Rooftop pool and gym
Business services such as printing and meeting rooms
Close to business districts and cultural landmarks

Why it’s ideal: Located in the vibrant Bras Basah-Bugis area, Somerset Bencoolen offers business travellers easy access to downtown financial hubs and cultural attractions. It’s perfect for those who seek a balance between work and leisure in Singapore’s dynamic city centre.

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4. lyf Funan Singapore

Price point: Budget-friendly

Location: Funan Digital Life Mall

Amenities:

Co-living spaces with community events
Fast Wi-Fi
Common working spaces and social lounges
On-site café and self-service laundromat

Why it’s ideal: For younger professionals or digital nomads looking for affordable yet vibrant spaces, lyf Funan offers a unique co-living experience. The property is within walking distance of key business districts and tech hubs.

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5. The Crest Collection at Ascott Raffles Place

Price point: Luxury

Location: Raffles Place

Amenities:

Heritage property with bespoke interior design
Butler services
Private lounges and meeting rooms
24-hour fitness centre and pool

Why it’s ideal: This exclusive location offers a premium experience for high-level executives. With personalised services and a luxurious setting, it’s designed for those who demand the best during their stay in Singapore.

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Why Singapore’s location is the key to financial success

Singapore’s strategic position as a global financial hub continues to bolster its success in finance, trade, and business development. For digital nomads and business professionals looking to maximise their productivity while enjoying top-tier accommodations, Ascott Star Rewards provides the perfect solution. By choosing from a range of ASR properties across Singapore, you can ensure that you are in the heart of the action, with easy access to the key areas that matter most for business.

Whether you prefer a luxurious stay in Orchard or a budget-friendly co-living experience in Funan, ASR has something to offer every kind of business traveller. Make the smart choice—stay in Singapore, stay with ASR, and watch your business thrive.

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