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SOCIAL MEDIA SPECIALIST & DIGITAL STRATEGIST

SOCIAL MEDIA SPECIALIST & DIGITAL STRATEGIST

A.S. BRYDEN & SONS (TRINIDAD) LIMITED & BRYDEN PI LIMITED

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DESCRIPTION

This incumbent will be required to work closely with the Food & Grocery Division to manage and create engaging and tactical content across multiple social media platforms.

 

A.S. Bryden & Sons (Trinidad) Limited

We are seeking to recruit a suitable candidate for the following position in the Food and Grocery Division:

Social Media Specialist & Digital Strategist

Major Responsibilities & Accountabilities:

• Collaborate with cross-functional teams to develop marketing and communications plans that leverage the social media space. You will own the strategy and the execution of the ideas.
• Responsible for developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.
• Creates, manages and grows business presence across social media channels, including, but not limited to blogs, Twitter, Facebook, Pinterest, YouTube and Instagram.
• Leverages measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives
• Writing, editing and crafting content for the social media space
• Planning, managing and executing social media initiatives
• Planning social media programs that span owned (e.g. Blogs), earned (e.g. Facebook) and paid (e.g. sponsored tweets)
• Assist with the management of assigned website in an effort to ensure that data is up to date
• Assist with other digital, social and innovation projects as needed across the Company

Knowledge & Experience:

• Bachelor’s Degree in Marketing or related field
• A minimum of three (3) years’ experience in a similar environment
• Proficiency in Microsoft Office, YouTube and all current and up-and-coming social media platforms
• Knowledge of the Digital production processes and current  Digital Marketing best practices
• Knowledge of Social Media legal guidelines
• Knowledge of Media Strategy and planning options
• Experience in digital content production and implementation

Key Competencies:

• Ability to think both creatively and strategically
• Superior organizational and project management skills
• Excellent writing, copy editing and proofreading skills
• Superior communication, organizational, and time management skills
• Well-developed written, verbal and presentation skills
• Cross-functional collaboration skills

Thank you for your interest, but please note that only shortlisted candidates will be contacted.

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