Responsible for managing marketing, advertising and promotional staff and activities
Primary responsibilities
Plan marketing and branding objectives.
Expand product solutions and offerings.
Prepare marketing strategies
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
Prepare and adhere to budgets.
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Design print ads and publications.
Ensure brand messages are consistent.
Gather and analyze customer insight.
Engage consumers on social media.
Deepen relationships with all media to ensure the most effective messaging and positioning of the organisation.
Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.