In November 2024, Wembley Stadium, one of the most iconic sports venues in the world, sold out 90,000 tickets in just three hours. But this wasn’t for the World Cup, the Champions League final, or even a match featuring Lionel Messi or Cristiano Ronaldo. It was for a football game between YouTubers. Just days earlier, … Continue reading The next evolution in sports: How YouTubers are disrupting the game and what it means for the future